Platform
Why Centric?
In a world where speed, intelligence, and adaptability define winners, Centric gives you the ability to turn ideas into action—without code, delays, or complexity.
EXPLORE THE PLATFORM
Data Management
Bring your data to life. Instantly.
Data Exploration and Transformation
From raw data to ready insights.
AI Workflow Manager
Orchestrate AI across your business.
Modeling
Build smarter models
Business Insights
See what’s working. Improve what matters.
Deployment Center
Deploy AI in minutes. Not months.
BOOK A DEMO
We help you explore the possibilities of AI and co-create AI solutions tailored to your specific needs.
2 min
read
Date added:
May 30, 2025
Don’t BNPL (Buy Now, Pay Later) Your Way Into Trouble
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Industry
Why Financial Institutions Choose Centric?
Centric brings AI to the heart of financial services — fast, secure, and built for business teams to act with confidence, clarity, and speed.
EXPLORE FINANCIAL SERVICES
Lending
Credit scoring and eligibility prediction
Payments
Smart routing and reconsiliation
BNPL (Buy Now, Pay Later)
Repayment risk modeling
Remittance
Fraud detection and anomaly flagging
Microfinance Banking (MFB)
Alternate data-based credit scoring
Mobile Money
Transaction monitoring and anomaly detection
SEE ALL SOLUTIONS
Smarter financial decisions. Powered by AI.
Centric gives financial institutions the platform to predict risk, personalize experiences, and streamline operations—without building complex infrastructure.
BOOK A DEMO
Solutions
CEO & Executive Team
Lead with intelligence. Move with speed.
CTO & Engineering Teams
Empower teams. Scale intelligence.
Customer Experience & Support Teams
Deliver smarter service. Anticipate every need.
Lending & Risk Team
Smarter risk, better lending models.
Marketing Teams
Smarter marketing. Powered by AI.
Strategy Team
Make better decisions. At scale and speed.
Start Ups
Everything your startup needs to build smarter
SMBs
Make smarter moves. Faster.
Growth Stage Companies
Scale with intelligence. Operate with speed.
Resources
All Resources
Access all our materials in one place.
Blog Posts
Stay updated with the latest insights and trends.
White Papers
In-depth research and expert analysis on key topics.
Sign up to our Newsletter
Blog Posts
2 min
read
Date added:
May 30, 2025
Don’t BNPL (Buy Now, Pay Later) Your Way Into Trouble
SEE ALL
White Papers
5.2 MB
6
Pages
Date added:
May 30, 2025
When AI Touches Everything: The AI Framework to unlock growth across the Business
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Marketing Teams
Centric helps marketing teams predict performance, personalize engagement, and scale campaigns—without needing a data science team.
Get Started Today
Smarter marketing. Powered by AI.
Why AI & Data Leaders Choose Centric
Marketing is more data-driven than ever—but most teams still rely on static reports and gut feel. Centric helps you:
Predict which campaigns will perform
Identify high-value segments and leads
Score content and messaging effectiveness
Optimize spend across channels in real time
Put intelligence behind every decision.
Marketing Use Cases
Campaign performance prediction
Lead scoring and routing
Customer lifetime value prediction
Segment discovery and clustering
Personalization strategy automation
AI is no longer a nice-to-have—it’s the operating advantage. But most companies struggle to move from hype to execution. Centric bridges the gap:
Create, Launch, Learn—Fast
No-code AI tools for non-technical marketers
Pre-built use cases tailored for marketing workflows
Connect your CRM, email, or campaign data in minutes
Track real-time insights and optimize quickly
Take action with confidence, not guesswork.
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